Mediacenter

Canadian retailers will be investing heavily in email marketing capabilities over the next year and a half. A survey of major Canadian brands found that 79% will be optimizing their email marketing, as compared to 68% of American retailers. What's more, Canadian companies are already taking better advantage of mobile optimized email than their American counterparts, with 70% of Canadians reporting they will have mobile optimized email by the end of the year as compared to 62% of Americans. See how your business measures up against some of Canada's biggest brands and learn about the following: - Where retailers are spending their digital marketing budgets - How retailers are using mobile marketing capabilities - How company structures are adapting to the changing e-commerce landscape Click the image to download the report now

Sears Canada’s Do’s and Don’ts of Online vs. In-Store Merchandising Traditional retailers surely agree: online merchandising is an entirely different animal than the in-store bear you might be used to. While it can take weeks or months to measure merchandising trends in store, online trends manifest immediately, and therefore data must be analyzed frequently and swiftly to determine what should be put in front of consumers. Tom Maryniarczyk, Associate VP of E-Commerce Analytics and Promotions at Sears Canada, spoke to eTail about how using data to back up decisions is key to the success of online merchandising. He also pointed out how important it is to offer an easy guest checkout option and ask for as little info as possible from customers, so as to get them through that purchase door.

eTail Canada is “the one stop shop” for ecommerce and multi-channel best practices, networking and technology evaluation for Canadian retailers. To see who attended eTail Canada in 2014, simply click on the button on the left and fill out the form with your details. Participating companies include: - Canadian Tire - Etsy - Home Depot Canada - Indigo Books & Music - Lowes Canada - Lululemon Athletica - Sears Canadaa - Staples Canada - Timex Canada - Guitar Center... and many more.

By now every marketer knows that tech budgets for CMOs are forecast to outweigh that of CIOs. But what most forget is that 2015 is the year Gartner predicted this shift would be seen across enterprise and mid-market companies.The spending shake-up isn’t the only the key trend that every marketer must be aware of when it comes to technology. In this guide to key predictions for Marketing Technology in 2015, you’ll see how this may be the most pivotal year for data-driven customer experiences ever. The Sailthru 2015 Marketing Technology Predictions Guide is your go-to resource for what’s to come in the next year, and it’s a must have for any brand marketer evaluating or planning to implement new technologies. Key takeaways include:  - How industry analysts will shift  - Efficiencies to be found through holistic platforms  - The fate of “journey building”  - Which Legacy tech mine-fields will be exposed  - The future of “mass customization” Click on the banner to download!

We fielded more than 100 retailer surveys at our 2013 eTail Canada event in order to uncover technology spending habits from a number of verticals in Canadian online retail, including, but not limited to; apparel, sporting goods, consumer electronics, travel and hospitality, mass market retailers, as well as specialty/niche. This survey uncovers “from-the-trenches” ideas about spending by Canadian Retailers. Benchmark your external solutions against your peers; and be sure to attend our 2014 eTail Canada conference to gathering more results from your fellow retailers.

Check Out The Report This survey marks the first year of uncovering “from-the-trenches” ideas about technology spending for Canadian Retailers. We hope that you are able to benchmark your external solutions against your peers, and look forward to seeing you at our 2013 conference for results gathering from your fellow retailers.