Total eTail Experience: The Most Imperative Topics For Deep Dive Learning

As Canadians migrate towards an online shopping experience, how can retailers adapt to meet and exceed the eCommerce expectations that are being set forth? Join Thierry Hay-Sabourin, Vice President eCommerce, as he provides insight into how Best Buy Canada has revitalized its retail approach and refined its digital strategy. Learn how ‘Total Retail’ has gone from an innovative concept to now truly encompassing the multiple avenues through which Canadians shop, and discover what eCommerce innovations Best Buy Canada is introducing next as it continues to cater to customers throughout their shopping journey.

• Breaking down channels to create a consistent and collaborative ‘Total Retail’ experience
• Bridging the gap between shopping online and in-store through a fresh retail perspective
• Sharing successes and building on partnerships to grow eCommerce in Canada

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Large or small companies, all have different challenges according to their industries’ economy, internal structure, corporate beliefs, current technological infrastructures and available resources. But all are now facing the same challenge; what can e-commerce really do for my company and how can we all benefit from it? Where do I start? What can I do? What more can I do? What can I do better? These are all relevant questions that require some serious thought. Take a moment to assess the tools/skills/advantages you currently possess, as well as what you will need in order to move forward no matter the e-commerce solution you intend to implement. In this session, Enrico explains how taking one step back can sometimes be necessary to take many profitable steps forward later on.

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As Canadian consumers continue to choose online shopping over brick and mortar, it is imperative for your brand to have a premiere eCommerce platform that delivers the latest functionality, while also being visually appealing. But how should you decipher where your budget and time goes—to IT or Marketing? How do you balance both? The experts on this panel debate forms versus function in which they:
• Create landing pages to grab your users’ attention and bring them into your brand’s lifestyle
• Track performance ability: ensuring page load speeds/site performance are fast to capture customers’ short attention span
• Provide a rich user experience with accurate search abilities to browse products: getting back to basics

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This is your time to let the morning sessions sink in, network with your peers, speakers and solution providers about your top challenges.

1. Capturing Customers And Generating Sales Through Affiliate Marketing Channels
Paresh Vadavia, Co-Founder & CEO, OPM Pros

2. Omni-Channel Commerce: How To Navigate Around The Challenges Of Store Fulfillment Strategies
3. Optimizing Check-Out And Reducing Cart Abandonment
Jim Davidson, Head of Research, Bronto Software

4. Working Group Table

5. How A Mobile-First Strategy Can Transform Retail
Mark Rose, Head of Multi-Channel Retail Sales, Groupon National
Greg Gosman, VP, Online Sales, Groupon National

6: Providing An Optimized And Secure Online Experience For Your Customers
Jason Miller , Chief Strategist for Commerce, Akami

7: The Value Of Pre-Market And In-Market Retail Segments To Help Brands Identify, Capture And Convert Cash In Hand Consumers
John S. Fanous, VP, Central Region Sales & Shopper Marketing, Mediative

8. Marketplace Strategies In Multi-Channel Retail
Andrea Stairs, Managing Director, eBay Canada

9. Working Group Table

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1. Capturing Customers And Generating Sales Through Affiliate Marketing Channels
Paresh Vadavia, Co-Founder & CEO, OPM Pros

2. Omni-Channel Commerce: How To Navigate Around The Challenges Of Store Fulfillment Strategies
3. Optimizing Check-Out And Reducing Cart Abandonment
Jim Davidson, Head of Research, Bronto Software

4. Working Group Table

5. How A Mobile-First Strategy Can Transform Retail
Mark Rose, Head of Multi-Channel Retail Sales, Groupon National
Greg Gosman, VP, Online Sales, Groupon National

6: Providing An Optimized And Secure Online Experience For Your Customers
Jason Miller , Chief Strategist for Commerce, Akami

7: The Value Of Pre-Market And In-Market Retail Segments To Help Brands Identify, Capture And Convert Cash In Hand Consumers
John S. Fanous, VP, Central Region Sales & Shopper Marketing, Mediative

8. Marketplace Strategies In Multi-Channel Retail
Andrea Stairs, Managing Director, eBay Canada

9. Working Group Table

1. Capturing Customers And Generating Sales Through Affiliate Marketing Channels
Paresh Vadavia, Co-Founder & CEO, OPM Pros

2. Omni-Channel Commerce: How To Navigate Around The Challenges Of Store Fulfillment Strategies
3. Optimizing Check-Out And Reducing Cart Abandonment
Jim Davidson, Head of Research, Bronto Software

4. Working Group Table

5. How A Mobile-First Strategy Can Transform Retail
Mark Rose, Head of Multi-Channel Retail Sales, Groupon National
Greg Gosman, VP, Online Sales, Groupon National

6: Providing An Optimized And Secure Online Experience For Your Customers
Jason Miller , Chief Strategist for Commerce, Akami

7: The Value Of Pre-Market And In-Market Retail Segments To Help Brands Identify, Capture And Convert Cash In Hand Consumers
John S. Fanous, VP, Central Region Sales & Shopper Marketing, Mediative

8. Marketplace Strategies In Multi-Channel Retail
Andrea Stairs, Managing Director, eBay Canada

9. Working Group Table

During this short break we'll be administering the annual eTail Canada Benchmarking Study. Attendees will have the opportunity to fill out the study which the results are sent to all attendees who participate. Take the time to participate in the study so you gain an accurate measurement of how you match up to the industry. Sponsored By OSF GLOBAL SERVICES

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Jamie Clarke is a Canadian adventurer, author, filmmaker, and retail entrepreneur. Jamie co-owns two adventure apparel retailers based out of Calgary, Alberta. The Out There Adventure Centre is a bricks and mortar shop on Stephen Avenue in downtown Calgary. Live Out There.com is an online outdoor apparel store that serves all of Canada online. Join Jamie as he discuses his business adventures in starting a pure play and conquering the eCommerce world….and what inspires him to be an avid entrepreneur.

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