Marina Chernyak

Head of Retail Merchant Sales and Solutions
Visa Canada

Marina Chernyak leads the Retail and Ecommerce verticals at Visa – Canada’s leading payment brand. Marina serves as the face of Visa to many top merchants in Canada, with responsibility for building relationships and partnerships while driving Visa’s digital agenda with the continued convergence of eCommerce and mobile technologies in Canada. Prior to her current role, Marina led the partnership marketing team at Visa including the merchant activation for the 2010 Olympics in Vancouver. Marina also held roles in acceptance strategy and market development. Before joining Visa, Marina worked in Corporate Communications and Corporate Marketing at Bank of Montreal.

Check out the incredible speaker line-up to see who will be joining Marina.

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Total eTail Experience: The Most Imperative Topics For Deep Dive Learning

Thursday, November 5th, 2015

09:45 Panel Discussion: Form Versus Function—Building An Effective Online Shopping Experience

As Canadian consumers continue to choose online shopping over brick and mortar, it is imperative for your brand to have a premiere eCommerce platform that delivers the latest functionality, while also being visually appealing. But how should you decipher where your budget and time goes—to IT or Marketing? How do you balance both? The experts on this panel debate forms versus function in which they:
• Create landing pages to grab your users’ attention and bring them into your brand’s lifestyle
• Track performance ability: ensuring page load speeds/site performance are fast to capture customers’ short attention span
• Provide a rich user experience with accurate search abilities to browse products: getting back to basics