eCommerce Implementations That Invigorate Your ROI

To chair this session, contact Bill Penney at Bill.Penney@wbresearch.com or call him at 416-574-5164.

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As part of your omni-channel initiatives, eTailers live and die by the ability to connect data points across platforms in order to maximize efficiencies and increase shopping cart basket size. Through data analysis and business insights eTailers can now predict by day, by hour, which products, brands and promotions will hunt with shoppers while providing improved profitability per order. Join Trevor as he explores:
• Customer segmentation CRM strategies that align profile and purchase behavior to predictive and personalized shopping
• The end-to-end brand experience from inspirational discovery to unboxing
• Keys to increasing Average Order Value by analyzing click stream path related to search, navigation, recommendations and in-cart upsell/cross sell
• Life-time value and the drive to engage repeat customers to profitability with a strong focus on product margin and cost per order

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Consumer trust in your website and brand can either make or break your business. When trust is strategically established at the right moments during the customer experience, it increases eCommerce traffic, reduces shopping cart abandonment and drives more conversions. Ignored, it might cost you, your brand and your business. Discover:
• When trust can differentiate your brand and validate your website
• How successful brands leverage trust to elevate traffic, interactions and site stickiness
• Why your company’s leaders will thank you for advocating best practices that inspire trust
• Which best practices and tools can project trust throughout the customer experience

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Recently Canadian Tire evolved its iconic loyalty program, launching My Canadian Tire ‘Money’ as part of its long-term digital strategy. As the pioneer of loyalty in Canada, Canadian Tire understands how a strong loyalty program can be utilized to capture customer data for personalized communications, while also supporting enhanced customer experiences online and in-store. From the session:
• Learn how to stretch the bounds of a traditional loyalty program in an omni-channel environment
• Gain key insights into the value of data and how it can facilitate more relevant interactions with customers
• Increase understanding of how to gain lifelong, loyal customers

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Rapid growth in Canadian e-commerce has had a significant impact on the steadily increasing needs and expectations of Canadian consumers. Shoppers are demanding far greater flexibility, convenience and control in the overall shopping experience - which does not end at checkout. It extends to getting the purchase into the shopper’s hands and beyond. Learn more about the growing expectations for the Canadian consumer’s omni-channel shopping experiences from the country’s leading B2C delivery provider.

• Taking a look at 2014 e-commerce growth highlights and the first quarter results from 2015
• Discussing the importance of making a delivery promise to your shoppers…..and keeping it
• Tailoring your omni-channel strategies to allow shoppers to customize their own shopping, delivery and returns experiences

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As brands de-silo, there have been changes across retail brand organizations as to who oversees what…and it’s starting from the top of organizations. The senior executives on this panel discuss how their C-suite is evolving their roles in the digital age, and how you can influence your eCommerce/digital projects up the project management chain with key stakeholders:

• CEO: understanding the imperative need for omni-channel strategies and opening budget
• CMO: managing enterprise-wide marketing strategies lead to eCommerce sales
• CTO: building technology platforms that allow for accurate data flows of information for online and in-store customer views
• COO: enhancing the role of logistics to enhance customer experience from pick, pack, and ship

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This is your time to let the morning sessions sink in, network with your peers, speakers and solution providers about your top challenges.

Stéphane has been an executive in the CPG categories for seventeen years, and most recently lead L'Oréal Canada as the General Manager of Media & Innovation, and now as CMO. Join Stéphane as he discuss some of the success stories and challenges L'Oréal Canada faces as it continues to adapt and thrive in the digital age.

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Grab a refreshment and prepare for the remainder of the day, but be sure to connect with those you haven’t yet met. Broaden your network by utilizing this time.

1. Wowing The Customer From Every Aspect of E-commerce
Jan Gandhi, Co-Founder and CEO, The Peacock Parade

2. Lowering Your Cost To Serve Through "Open Platform" Logistics
Mike Bhaskaran, Chief Operating and Technology Officer, Beyond The Rack

3. Have You Optimized Your Supply Chain For The World Of eCommerce?
Ryan Persad, Director Purolator Logistics, Purolator Inc.

4. Panel Discussion: Surprising And Delighting Your Consumers When Receiving Their Parcel
Mark Holowaychuk, CEO, Vitamart.ca
David Barclay, Owner/Operator, Stolen Riches
Johnny Russo, Director, Ecommerce and Digital Marketing, Bentley Leathers Inc.

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A short word from our sponsor...get ready for a Pomegranate Patty!

Join your fellow eTailers for cocktails and fun. In this interactive session, you will also have the opportunity to meet with Canada’s top retail talent through Patty Shapiro and Associates who can help build your team of tomorrow by introducing you to their best candidates.