Trevor Newell

President and Founder
SHOP.CA

Trevor leads strategy, business insight and data analytics and SHOP.CA’s continued improvement in process engineering. From site analytics, social media marketing platform design to product management, Trevor’s extensive expertise in leading large, multi-disciplinary projects ensures a corporate-wide, customer first approach to project management and budget thinking. Trevor's experience includes global enterprises such as ORACLE, EDS and GE and exponentially growing start-ups/early stage ventures including Janna Systems. Trevor's cross-functional breadth offers SHOP.CA a range of corporate and operational strategy, finance and marketing, global sales, service and investor relations. Hailing from Wilfrid Laurier University (Honours Bachelor of Business Administration Degree), Trevor has pioneered the launch of the Social Loyalty Network at SHOP.CA and has been instrumental in the company's partnership with MIT, where he has increased enterprise value through groundbreaking data analytics design.

Check out the incredible speaker line-up to see who will be joining Trevor.

Download The Latest Agenda

eCommerce Implementations That Invigorate Your ROI

Saturday, December 5th, 2015

09:00 Exploring Tactics To Increase Your Customers’ Spend Online

As part of your omni-channel initiatives, eTailers live and die by the ability to connect data points across platforms in order to maximize efficiencies and increase shopping cart basket size. Through data analysis and business insights eTailers can now predict by day, by hour, which products, brands and promotions will hunt with shoppers while providing improved profitability per order. Join Trevor as he explores:
• Customer segmentation CRM strategies that align profile and purchase behavior to predictive and personalized shopping
• The end-to-end brand experience from inspirational discovery to unboxing
• Keys to increasing Average Order Value by analyzing click stream path related to search, navigation, recommendations and in-cart upsell/cross sell
• Life-time value and the drive to engage repeat customers to profitability with a strong focus on product margin and cost per order

12:00 Interactive Roundtable Working Groups

These interactive sessions are your opportunity to ask personal Q & A from the presentations and network in a relaxed setting. We also have several new roundtable topics featured during this time.

1. Exploring Tactics To Increase Your Customers’ Spend Online

Trevor Newell, President and Founder, Shop.ca

2. How Trust Drives eCommerce Differentiation And Conversions

Rachel Yokum, Trust Strategist, Symantec Corporation

3. Evolving Roles To Build Cross-Channel Collaboration

Alex Kozjak, Director of eCommerce, Staples Canada

Georgia Genovezos, Senior Director eCommerce, Groupe Dynamite

Richard Cohene, VP, Marketing, Beyond The Rack

4. Building a Connected Customer Experience

Marc Smith, Director, Strategy and E-commerce Market Development, Canada Post

5. How Wearables Will Affect The In-Store Digital Experience

Paul Sine, VP Marketing, TIMEX

6. Pure Play Goes Multi-Channel: Cultivating Offline Success

Jennifer Knox, PR & Communications Manager, Etsy Canada

7. Social Media Content Marketing In The User Journey

Ammar Khan, Social Media Manager, Ford Motor Company

8. Social Media Psychology Roundtable

Kristen Johnson, Digital Marketing Manager, Vision 11 Apparel

9. Launching A Transactional Website And Analyzing Success KPIs for new eComm Businesses

Jaylone Lee, eCommerce Manager, BESTSELLER

10. Reinventing Loyalty In The Digital Era
Carol Deacon, SVP, Digital & Loyalty, Canadian Tire Retail

Fulfillment Focus Day

Friday, February 5th, 2016

09:35 Panel Discussion: Key Metrics For Omni-Channel Success

Developing best practices for omni-channel success that are based on consumer end-to-end behavior are essential for successful customer acquisition, cultivation and retention. By creating a well-measured strategy with these KPIs, you will set your company on the path to success:
• Timing: how long it takes to get to the consumer when an order hits the system
• Costs: weekly and monthly—how the big picture and nuggets of information build your budget
• Sales and marketing promotions: did they increase order value? Knowing how to target the right message to the right consumer
• Inventory: monitoring thresholds and cost to deliver on most popular items

14:55 Interactive Roundtable Working Groups

These interactive sessions are your opportunity to ask personal Q & A from the presentations and network in a relaxed setting.

1. Leveraging Vendor Data To Deliver Optimal Customer Experience

Pierre-François Tellier, IT Director, Altitude-sports.com

2. Building A Seamless Supply Chain: Navigating Shipping From Store
Marc Schwartz, eCommerce and Digital Marketing Lead, Boathouse/Stance Stores

3. Full Speed Ahead: Preparing Your Business For High-Volume Order Fulfillment
Philippe Chevalier, Head of Logistics, Frank & Oak

4. Holiday Prep: When Do You Start Preparing And When Is It Too Late?
Dave Mack, Former VP, eCommerce, The Source

5. Lower Cost And Higher Fulfillment: Delivering Via Ship-From-Store Capabilities
Krista Collinson, VP, Logistics and e-Commerce, Toys R Us

6. Panel Discussion: Key Metrics For Omni-Channel Success
Trevor Newell, President and Founder, Shop.ca
Shem Szot, eCommerce Biz Development & Digital Marketing Manager, Hewlett Packard

Philippe Chevalier, Head of Logistics, Frank & Oak

7. Panel Discussion: Integrating In-Store Technology To Facilitate Fulfillment
Ben Burmaster, President & Founder, Snuggle Bugz
Lauren Teslia, Director of Omni-Channel Commerce, Roots
Jim Reynolds, Director, eCommerce Product Management, Indigo

8. C-Level Panel Discussion: Creative Shipping Incentives For Your Consumers
Nancy Sahota, COO, The Peacock Parade

Jennifer Ger, Co-Owner, Foxy Originals
David Michaels, President, Michaels.ca