Kristen Johnson

Digital Marketing Specialist
APP Group

Kristen offers a unique perspective on digital marketing. She directed her studies in sociology to discover how newly emerging digital communities impact the growth of personal identity and foster group behavior.

Kicking off her professional marketing career at BroadSign International LLC, an industry leader in digital out-of-home advertising, she recognized the untapped potential in the digital world. She joined the team at Parasuco Jeans to help bring an established brand with a rich history forward into the digital age. Kristen has spearheaded a number of digital initiatives to strengthen brand identity, increase the flow of relevant traffic, gather consumer insights and foster customer retention. She is now the Digital Marketing Specialist at APP Group.

Kristen is a major advocate in the pursuit of knowledge sharing which she implements in her digital media initiatives. In addition to lending her digital skills, Kristen works as a stylist and content developer.

Check out the incredible speaker line-up to see who will be joining Kristen.

Download The Latest Agenda

eCommerce Implementations That Invigorate Your ROI

Saturday, December 5th, 2015

12:00 Interactive Roundtable Working Groups

These interactive sessions are your opportunity to ask personal Q & A from the presentations and network in a relaxed setting. We also have several new roundtable topics featured during this time.

1. Exploring Tactics To Increase Your Customers’ Spend Online

Trevor Newell, President and Founder, Shop.ca

2. How Trust Drives eCommerce Differentiation And Conversions

Rachel Yokum, Trust Strategist, Symantec Corporation

3. Evolving Roles To Build Cross-Channel Collaboration

Alex Kozjak, Director of eCommerce, Staples Canada

Georgia Genovezos, Senior Director eCommerce, Groupe Dynamite

Richard Cohene, VP, Marketing, Beyond The Rack

4. Building a Connected Customer Experience

Marc Smith, Director, Strategy and E-commerce Market Development, Canada Post

5. How Wearables Will Affect The In-Store Digital Experience

Paul Sine, VP Marketing, TIMEX

6. Pure Play Goes Multi-Channel: Cultivating Offline Success

Jennifer Knox, PR & Communications Manager, Etsy Canada

7. Social Media Content Marketing In The User Journey

Ammar Khan, Social Media Manager, Ford Motor Company

8. Social Media Psychology Roundtable

Kristen Johnson, Digital Marketing Manager, Vision 11 Apparel

9. Launching A Transactional Website And Analyzing Success KPIs for new eComm Businesses

Jaylone Lee, eCommerce Manager, BESTSELLER

10. Reinventing Loyalty In The Digital Era
Carol Deacon, SVP, Digital & Loyalty, Canadian Tire Retail

Omni-Channel Strategies To Future-Proof Your Business

Tuesday, January 5th, 2016

13:25 Panel Discussion: More Than Likes—Using Social Media For Enterprise-Wide Initiatives

Tags, Tweets, Posts, Selfies...how are these things actually helping your brand? Social is today’s word of mouth, and your brand needs to capitalize on organic influence. Smart marketers make the most of existing platforms. The dynamic new media world requires agile strategies and utilizing platforms’ unique infrastructure, growth hacks and SEO to create a humanized, authentic brand experience that can be spread across your enterprise. The executives on this panel discuss:

• Building cross-platform customer loyalty: tactics for initiating new customers, maintaining engagement & encouraging participation

• Global vs. local: how to have a cohesive global message by using local channels and tailored content

• A holistic approach to social strategy: utilizing social for sales, marketing, customer service, international efforts, HR, PR, events, etc.

• Think like a startup: using analytics to make smart decisions

16:25 Interactive Roundtable Working Groups

These interactive sessions are your opportunity to ask personal Q & A from the presentations and network in a relaxed setting. We also have several new roundtable topics featured during time.

1. Using Digital To Drive In-Store Traffic
Drew Cashmore, Sr. Director, Digital & Shopper Marketing, Walmart Canada Corp

2. Maximizing Every Opportunity To Drive Conversions
Rob Deichert, Managing Director, North America, Criteo

3. Enhancing Customer Personalization - The Digitization of Canada's Leading Sporting Goods Retailer
Frederick Lecoq, SVP Marketing FGL Sports and Marks, Canadian Tire

4. Panel Discussion: Leveraging Social Content To Enhance Your SEO Best Practices
Adam Gizzie, Head of eCommerce, Giraffe & Friends
Glenn Burton, Director, eCommerce, Neatfreak Group Inc

5. Panel Discussion: More Than Likes—Using Social Media For Enterprise-Wide Initiatives
Ekaterina Dobrokhotova, Consumer Engagement Manager, L'Oréal
Di Gallo, Director, Social Media, Indigo
Kristen Johnson, Digital Marketing Manager, Vision 11 Apparel
Jeremy Stobo, eCommerce Manager, DAVIDsTEA

6. The Idea Garden: How To Cultivate Customer Feedback To Grow Innovation
Renee Racine-Kinnear, VP of Customer Experience – Digital, Indigo.ca

7. Panel Discussion: Tips To Obtain Consumers’ Data Information And Earning Their Trust
Indar Chanicka, Manager, eCommerce, Canada, The Body Shop
Neal Bouwmeester, Digital Marketing/Social Media Senior Manager, Nissan Canada Inc.
Kerrie Palmer, CRM Manager, Reitmans

8. Optimized Lead Acquisition: Enhance Your Lead Pipeline By Identifying Your Business Needs
Dave Nagy, VP, Marketing, Live Out There

9. Panel Discussion: Obtaining Executive Approval For Omni-Channel Strategies
Noah Goldberg, Director, eCommerce, Ardene
Craig Hudson, VP, Online Operations, Indigo
Chiara Steffenini, eCommece Manager, EQ3
Chance Nguyen , E-Commerce Manager, Ren's Pets Depot

10. How To Succeed As A Multi-Marketplace Online Retailer
Alaa Hassan, Vice President, iNetVideo.com

11. Automating Personalization With Trigger-Based Notifications
Richard Sejean, Director, eCommerce, Browns Shoes