Robert Bigler

VP, Digital Transformation
Selfridges

Rob is the Digital Transformation Director at The Selfridges Group, which includes Holt Renfrew in Canada, Brown Thomas in Ireland, de Bijenkorf in The Netherlands and Selfridges in the UK. He has experience in strategy, M&A and business transformations within retail and CPG during his time at Wittington Investments, Sears Canada, Associated British Foods, ACCO Brands Europe and Bain & Company. He has an MBA from Wharton and an MSc and BSc from Stanford.

Check out the incredible speaker line-up to see who will be joining Robert.

Download The Latest Agenda

eCommerce Implementations That Invigorate Your ROI

Saturday, December 5th, 2015

10:20 Keynote Panel Discussion: Evolving Roles To Build Cross-Channel Collaboration

As brands de-silo, there have been changes across retail brand organizations as to who oversees what…and it’s starting from the top of organizations. The senior executives on this panel discuss how their C-suite is evolving their roles in the digital age, and how you can influence your eCommerce/digital projects up the project management chain with key stakeholders:

• CEO: understanding the imperative need for omni-channel strategies and opening budget
• CMO: managing enterprise-wide marketing strategies lead to eCommerce sales
• CTO: building technology platforms that allow for accurate data flows of information for online and in-store customer views
• COO: enhancing the role of logistics to enhance customer experience from pick, pack, and ship