Alex Kozjak

Director of eCommerce
Staples Canada

Alex Kozjak is an accomplished eCommerce executive with over 20 years of retail experience. He launched Staples.ca back in 2000 as one of Canada’s first national eCommerce sites and has also developed significant omni-channel experience through ongoing collaboration with the company’s retail division. Over his time at Staples, Alex has overseen everything from retail inventory and pricing strategy, online merchandising and marketing, analytics, product management and user experience. Alex and his team have helped make Staples one of Canada’s largest eCommerce companies and he also partners with the international divisions of Staples to lend a global perspective to his approach on eCommerce strategy.

Check out the incredible speaker line-up to see who will be joining Alex.

Download The Latest Agenda

eCommerce Implementations That Invigorate Your ROI

Saturday, December 5th, 2015

10:20 Keynote Panel Discussion: Evolving Roles To Build Cross-Channel Collaboration

As brands de-silo, there have been changes across retail brand organizations as to who oversees what…and it’s starting from the top of organizations. The senior executives on this panel discuss how their C-suite is evolving their roles in the digital age, and how you can influence your eCommerce/digital projects up the project management chain with key stakeholders:

• CEO: understanding the imperative need for omni-channel strategies and opening budget
• CMO: managing enterprise-wide marketing strategies lead to eCommerce sales
• CTO: building technology platforms that allow for accurate data flows of information for online and in-store customer views
• COO: enhancing the role of logistics to enhance customer experience from pick, pack, and ship

12:00 Interactive Roundtable Working Groups

These interactive sessions are your opportunity to ask personal Q & A from the presentations and network in a relaxed setting. We also have several new roundtable topics featured during this time.

1. Exploring Tactics To Increase Your Customers’ Spend Online

Trevor Newell, President and Founder, Shop.ca

2. How Trust Drives eCommerce Differentiation And Conversions

Rachel Yokum, Trust Strategist, Symantec Corporation

3. Evolving Roles To Build Cross-Channel Collaboration

Alex Kozjak, Director of eCommerce, Staples Canada

Georgia Genovezos, Senior Director eCommerce, Groupe Dynamite

Richard Cohene, VP, Marketing, Beyond The Rack

4. Building a Connected Customer Experience

Marc Smith, Director, Strategy and E-commerce Market Development, Canada Post

5. How Wearables Will Affect The In-Store Digital Experience

Paul Sine, VP Marketing, TIMEX

6. Pure Play Goes Multi-Channel: Cultivating Offline Success

Jennifer Knox, PR & Communications Manager, Etsy Canada

7. Social Media Content Marketing In The User Journey

Ammar Khan, Social Media Manager, Ford Motor Company

8. Social Media Psychology Roundtable

Kristen Johnson, Digital Marketing Manager, Vision 11 Apparel

9. Launching A Transactional Website And Analyzing Success KPIs for new eComm Businesses

Jaylone Lee, eCommerce Manager, BESTSELLER

10. Reinventing Loyalty In The Digital Era
Carol Deacon, SVP, Digital & Loyalty, Canadian Tire Retail