Carol Deacon

SVP, Digital & Loyalty
Canadian Tire Retail

Carol Deacon is the Senior Vice-President of Loyalty and Digital at Canadian Tire. As Canadian Tire creates new platforms for growth, both loyalty and digital play a significant role. Carol is responsible for developing and executing a comprehensive plan for Canadian Tire to become a true omni-channel retailer, with customer insights at the heart of all internal decision-making and external communications.

Prior to her current role, Carol held merchandising and operational positions in the Automotive division with a focus on rebuilding the important Tires and Auto Service businesses. Before joining Canadian Tire, Carol was an Associate Principal with McKinsey & Company. She worked closely with Fortune 500 retailers and other consumer-facing organizations on their marketing and corporate strategies.

Carol holds an Honours Bachelor of Commerce from Queen’s University and an MBA from INSEAD.

Check out the incredible speaker line-up to see who will be joining Carol.

Download The Latest Agenda

eCommerce Implementations That Invigorate Your ROI

Saturday, December 5th, 2015

09:40 Reinventing Loyalty In The Digital Era

Recently Canadian Tire evolved its iconic loyalty program, launching My Canadian Tire ‘Money’ as part of its long-term digital strategy. As the pioneer of loyalty in Canada, Canadian Tire understands how a strong loyalty program can be utilized to capture customer data for personalized communications, while also supporting enhanced customer experiences online and in-store. From the session:
• Learn how to stretch the bounds of a traditional loyalty program in an omni-channel environment
• Gain key insights into the value of data and how it can facilitate more relevant interactions with customers
• Increase understanding of how to gain lifelong, loyal customers

12:00 Interactive Roundtable Working Groups

These interactive sessions are your opportunity to ask personal Q & A from the presentations and network in a relaxed setting. We also have several new roundtable topics featured during this time.

1. Exploring Tactics To Increase Your Customers’ Spend Online

Trevor Newell, President and Founder, Shop.ca

2. How Trust Drives eCommerce Differentiation And Conversions

Rachel Yokum, Trust Strategist, Symantec Corporation

3. Evolving Roles To Build Cross-Channel Collaboration

Alex Kozjak, Director of eCommerce, Staples Canada

Georgia Genovezos, Senior Director eCommerce, Groupe Dynamite

Richard Cohene, VP, Marketing, Beyond The Rack

4. Building a Connected Customer Experience

Marc Smith, Director, Strategy and E-commerce Market Development, Canada Post

5. How Wearables Will Affect The In-Store Digital Experience

Paul Sine, VP Marketing, TIMEX

6. Pure Play Goes Multi-Channel: Cultivating Offline Success

Jennifer Knox, PR & Communications Manager, Etsy Canada

7. Social Media Content Marketing In The User Journey

Ammar Khan, Social Media Manager, Ford Motor Company

8. Social Media Psychology Roundtable

Kristen Johnson, Digital Marketing Manager, Vision 11 Apparel

9. Launching A Transactional Website And Analyzing Success KPIs for new eComm Businesses

Jaylone Lee, eCommerce Manager, BESTSELLER

10. Reinventing Loyalty In The Digital Era
Carol Deacon, SVP, Digital & Loyalty, Canadian Tire Retail