Paul Sine

VP, Marketing
TIMEX

Paul Sine leads a team of consumer marketers who are responsible for the development and execution of TIMEX Group Canada market strategies and tactics. Timex is the leading brand of watches in the Canadian marketplace. Paul has reorganized the marketing focus from mainstream classic advertising to driving digital leads and increasing conversion. Half of the brand management team is now fully dedicated to online integrated marketing initiatives involving timex.ca and Timex’s social properties; and establishing programs that drive conversion with Timex’s retail customers and sport marketing partners.

Paul has a BSC in Microbiology from University of Toronto and 20 years of brand marketing experience. He is married with 3 children and enjoys playing doubles squash, maintaining a backyard ice rink, and competing in the Joe’s Team triathlon.

Check out the incredible speaker line-up to see who will be joining Paul.

Download The Latest Agenda

eCommerce Implementations That Invigorate Your ROI

Saturday, December 5th, 2015

12:00 Interactive Roundtable Working Groups

These interactive sessions are your opportunity to ask personal Q & A from the presentations and network in a relaxed setting. We also have several new roundtable topics featured during this time.

1. Exploring Tactics To Increase Your Customers’ Spend Online

Trevor Newell, President and Founder, Shop.ca

2. How Trust Drives eCommerce Differentiation And Conversions

Rachel Yokum, Trust Strategist, Symantec Corporation

3. Evolving Roles To Build Cross-Channel Collaboration

Alex Kozjak, Director of eCommerce, Staples Canada

Georgia Genovezos, Senior Director eCommerce, Groupe Dynamite

Richard Cohene, VP, Marketing, Beyond The Rack

4. Building a Connected Customer Experience

Marc Smith, Director, Strategy and E-commerce Market Development, Canada Post

5. How Wearables Will Affect The In-Store Digital Experience

Paul Sine, VP Marketing, TIMEX

6. Pure Play Goes Multi-Channel: Cultivating Offline Success

Jennifer Knox, PR & Communications Manager, Etsy Canada

7. Social Media Content Marketing In The User Journey

Ammar Khan, Social Media Manager, Ford Motor Company

8. Social Media Psychology Roundtable

Kristen Johnson, Digital Marketing Manager, Vision 11 Apparel

9. Launching A Transactional Website And Analyzing Success KPIs for new eComm Businesses

Jaylone Lee, eCommerce Manager, BESTSELLER

10. Reinventing Loyalty In The Digital Era
Carol Deacon, SVP, Digital & Loyalty, Canadian Tire Retail