Jennifer Knox

PR & Communications Manager
Etsy

Jennifer Knox joined Etsy Canada as the PR + Communications Manager in March 2014. Overseeing all national campaigns geared at raising brand awareness and spreading the good word of Etsy and its vibrant community of buyers and sellers across the country both online and off. Jennifer has over a decade of PR experience working in corporate entertainment, boutique agency and not-for-profit sectors. Her most recent roles were with the Toronto International Film Festival and as the publicist for HGTV Canada and Slice Network for six years. Each September Jennifer can be seen managing the celebrities, publicists and fanatic fans on TIFF’s Princess of Wales red carpet.

Check out the incredible speaker line-up to see who will be joining Jennifer.

Download The Latest Agenda

eCommerce Implementations That Invigorate Your ROI

Saturday, December 5th, 2015

12:00 Interactive Roundtable Working Groups

These interactive sessions are your opportunity to ask personal Q & A from the presentations and network in a relaxed setting. We also have several new roundtable topics featured during this time.

1. Exploring Tactics To Increase Your Customers’ Spend Online

Trevor Newell, President and Founder, Shop.ca

2. How Trust Drives eCommerce Differentiation And Conversions

Rachel Yokum, Trust Strategist, Symantec Corporation

3. Evolving Roles To Build Cross-Channel Collaboration

Alex Kozjak, Director of eCommerce, Staples Canada

Georgia Genovezos, Senior Director eCommerce, Groupe Dynamite

Richard Cohene, VP, Marketing, Beyond The Rack

4. Building a Connected Customer Experience

Marc Smith, Director, Strategy and E-commerce Market Development, Canada Post

5. How Wearables Will Affect The In-Store Digital Experience

Paul Sine, VP Marketing, TIMEX

6. Pure Play Goes Multi-Channel: Cultivating Offline Success

Jennifer Knox, PR & Communications Manager, Etsy Canada

7. Social Media Content Marketing In The User Journey

Ammar Khan, Social Media Manager, Ford Motor Company

8. Social Media Psychology Roundtable

Kristen Johnson, Digital Marketing Manager, Vision 11 Apparel

9. Launching A Transactional Website And Analyzing Success KPIs for new eComm Businesses

Jaylone Lee, eCommerce Manager, BESTSELLER

10. Reinventing Loyalty In The Digital Era
Carol Deacon, SVP, Digital & Loyalty, Canadian Tire Retail