Richard Cohene

VP, Marketing
Beyond The Rack

Richard Cohene is an accomplished consumer marketer with over 10 years’ experience in both e-commerce and brick and mortar retail, specializing in fashion and consumer goods. At Beyond the Rack he has been responsible for the Marketing department (and growing its database from 50K to 11 million members. His creative mind has allowed him to manage SEM campaigns, social media platforms, affiliate networks, retargeting campaigns, Mobile web/APP and general UX, as well as manage various large partnerships with leading companies such as, Visa, MasterCard, AMEX, Rogers Canada, Hearst Digital Media, Major Networks and ELLE. Prior to BTR, Richard was the owner of Tichco which managed platinum eBay power seller accounts and ran pop-up shops in Montreal. He is a frequent speaker at international marketing and social media forums and has been praised for his expertise and marketing strategies in these fields.

Check out the incredible speaker line-up to see who will be joining Richard.

Download The Latest Agenda

eCommerce Implementations That Invigorate Your ROI

Saturday, December 5th, 2015

10:20 Keynote Panel Discussion: Evolving Roles To Build Cross-Channel Collaboration

As brands de-silo, there have been changes across retail brand organizations as to who oversees what…and it’s starting from the top of organizations. The senior executives on this panel discuss how their C-suite is evolving their roles in the digital age, and how you can influence your eCommerce/digital projects up the project management chain with key stakeholders:

• CEO: understanding the imperative need for omni-channel strategies and opening budget
• CMO: managing enterprise-wide marketing strategies lead to eCommerce sales
• CTO: building technology platforms that allow for accurate data flows of information for online and in-store customer views
• COO: enhancing the role of logistics to enhance customer experience from pick, pack, and ship

12:00 Interactive Roundtable Working Groups

These interactive sessions are your opportunity to ask personal Q & A from the presentations and network in a relaxed setting. We also have several new roundtable topics featured during this time.

1. Exploring Tactics To Increase Your Customers’ Spend Online

Trevor Newell, President and Founder, Shop.ca

2. How Trust Drives eCommerce Differentiation And Conversions

Rachel Yokum, Trust Strategist, Symantec Corporation

3. Evolving Roles To Build Cross-Channel Collaboration

Alex Kozjak, Director of eCommerce, Staples Canada

Georgia Genovezos, Senior Director eCommerce, Groupe Dynamite

Richard Cohene, VP, Marketing, Beyond The Rack

4. Building a Connected Customer Experience

Marc Smith, Director, Strategy and E-commerce Market Development, Canada Post

5. How Wearables Will Affect The In-Store Digital Experience

Paul Sine, VP Marketing, TIMEX

6. Pure Play Goes Multi-Channel: Cultivating Offline Success

Jennifer Knox, PR & Communications Manager, Etsy Canada

7. Social Media Content Marketing In The User Journey

Ammar Khan, Social Media Manager, Ford Motor Company

8. Social Media Psychology Roundtable

Kristen Johnson, Digital Marketing Manager, Vision 11 Apparel

9. Launching A Transactional Website And Analyzing Success KPIs for new eComm Businesses

Jaylone Lee, eCommerce Manager, BESTSELLER

10. Reinventing Loyalty In The Digital Era
Carol Deacon, SVP, Digital & Loyalty, Canadian Tire Retail