eTail Canada 2015 (past event)

11 - 14 May, 2015

Hyatt Regency Toronto, Toronto, ON

Contact Us: 1.646.200.7530

Richard Cohene, VP, Marketing at Beyond The Rack
Beyond The Rack Logo

Richard Cohene


VP, Marketing
Beyond The Rack

Check out the incredible speaker line-up to see who will be joining Richard.

Download The Latest Agenda

eCommerce Implementations That Invigorate Your ROI

Saturday, December 5th, 2015


10:20 Keynote Panel Discussion: Evolving Roles To Build Cross-Channel Collaboration

As brands de-silo, there have been changes across retail brand organizations as to who oversees what…and it’s starting from the top of organizations. The senior executives on this panel discuss how their C-suite is evolving their roles in the digital age, and how you can influence your eCommerce/digital projects up the project management chain with key stakeholders:

• CEO: understanding the imperative need for omni-channel strategies and opening budget
• CMO: managing enterprise-wide marketing strategies lead to eCommerce sales
• CTO: building technology platforms that allow for accurate data flows of information for online and in-store customer views
• COO: enhancing the role of logistics to enhance customer experience from pick, pack, and ship

12:00 Interactive Roundtable Working Groups

These interactive sessions are your opportunity to ask personal Q & A from the presentations and network in a relaxed setting. We also have several new roundtable topics featured during this time.

1. Exploring Tactics To Increase Your Customers’ Spend Online
Trevor Newell, President and Founder, Shop.ca

2. How Trust Drives eCommerce Differentiation And Conversions
Rachel Yokum, Trust Strategist, Symantec Corporation

3. Evolving Roles To Build Cross-Channel Collaboration
Alex Kozjak, Director of eCommerce, Staples Canada
Georgia Genovezos, Senior Director eCommerce, Groupe Dynamite
Richard Cohene, VP, Marketing, Beyond The Rack

4. Building a Connected Customer Experience
Marc Smith, Director, Strategy and E-commerce Market Development, Canada Post

5. How Wearables Will Affect The In-Store Digital Experience
Paul Sine, VP Marketing, TIMEX

6. Pure Play Goes Multi-Channel: Cultivating Offline Success
Jennifer Knox, PR & Communications Manager, Etsy Canada

7. Social Media Content Marketing In The User Journey
Ammar Khan, Social Media Manager, Ford Motor Company

8. Social Media Psychology Roundtable
Kristen Johnson, Digital Marketing Manager, Vision 11 Apparel

9. Launching A Transactional Website And Analyzing Success KPIs for new eComm Businesses
Jaylone Lee, eCommerce Manager, BESTSELLER

10. Reinventing Loyalty In The Digital Era
Carol Deacon, SVP, Digital & Loyalty, Canadian Tire Retail