Johnny Russo

Director of Ecommerce and Digital Marketing
Bentley Leathers Inc.

Johnny joined Bentley in December 2014 and was brought on to lead their Ecommerce and Digital Marketing. As Director of Ecommerce and Digital Marketing, he is tasked with re-launching the new Bentley site (planned for Q2, 2015) as well as launching the Ecommerce site for Blackbook, a new high-end division of Bentley (also planned for Q2, 2015). Prior to Bentley, Johnny worked in similar capacities for Mexx Canada and Buffalo David Bitton, overseeing everything from operations, customer service, design, marketing, social media, and project management. Johnny has over 10 years of online marketing and Ecommerce experience in retail, manufacturing, mobile, and software sectors. Johnny is energetic and passionate about the e-commerce and digital marketing field, and is obsessively trying to optimize and improve upon the online and multichannel customer experience. He believes vendors are partners, and technology and the finance department are friends.

Check out the incredible speaker line-up to see who will be joining Johnny.

Download The Latest Agenda

eCommerce Implementations That Invigorate Your ROI

Saturday, December 5th, 2015

14:45 Panel Discussion: Surprising And Delighting Your Consumers When Receiving Their Parcel

With omni-channel being as popular as ever, the experience does not end when the customer adds their credit card information to order. With customer expectation as high as ever, your brand must deliver on a premier end-to-end user experience. This panel of experts discusses how you can influence your customer to buy again just by opening their parcel. Join them as they share tips on:
• Thinking about the experience: considering where and when customers are opening the parcel
• Defeating post-purchase dissonance: delivering on the shipping experience with communications
• Inserting a “surprise and delight” item—samples that excite the customer, giving them incentive to buy online and ship
• Post-receiving experience: nudging consumers with marketing collateral to share their experience via social media

15:55 Interactive Roundtable Working Groups

1. Wowing The Customer From Every Aspect of E-commerce
Jan Gandhi, Co-Founder and CEO, The Peacock Parade

2. Lowering Your Cost To Serve Through "Open Platform" Logistics
Mike Bhaskaran, Chief Operating and Technology Officer, Beyond The Rack

3. Have You Optimized Your Supply Chain For The World Of eCommerce?
Ryan Persad, Director Purolator Logistics, Purolator Inc.

4. Panel Discussion: Surprising And Delighting Your Consumers When Receiving Their Parcel
Mark Holowaychuk, CEO, Vitamart.ca
David Barclay, Owner/Operator, Stolen Riches
Johnny Russo, Director, Ecommerce and Digital Marketing, Bentley Leathers Inc.

Murray J. Rundle, Director, Packaging, SupremeX Inc.

5. Tactics To Reduce Shipping And Operational Costs
Fred Pritchard, VP and Co-owner, Golda's Kitchen
Brad Davies, Director of eCommerce, Grand & Toy Limited

6. Tactics To Reduce Shipping And Operational Costs
Alexandre Hubert, Supply Chain & Logistics Manager, Browns Shoes
Martin Priest, Manager, Online Business Development, Lowe’s Companies Canada

7. Breaking Down Demographics For Maximized Returns On Targeted Facebook Ads
Neil Turner, Director of Marketing, Canada's Motorcycle