eTail Canada 2015 (past event)

11 - 14 May, 2015

Hyatt Regency Toronto, Toronto, ON

Contact Us: 1.646.200.7530

Elliot Tepperman, Head of eCommerce at ELTE
ELTE Logo

Elliot Tepperman


Head of eCommerce
ELTE

Check out the incredible speaker line-up to see who will be joining Elliot.

Download The Latest Agenda

Total eTail Experience: The Most Imperative Topics For Deep Dive Learning

Thursday, November 5th, 2015


09:45 Panel Discussion: Form Versus Function—Building An Effective Online Shopping Experience

As Canadian consumers continue to choose online shopping over brick and mortar, it is imperative for your brand to have a premiere eCommerce platform that delivers the latest functionality, while also being visually appealing. But how should you decipher where your budget and time goes—to IT or Marketing? How do you balance both? The experts on this panel debate forms versus function in which they:
• Create landing pages to grab your users’ attention and bring them into your brand’s lifestyle
• Track performance ability: ensuring page load speeds/site performance are fast to capture customers’ short attention span
• Provide a rich user experience with accurate search abilities to browse products: getting back to basics