Chris Cocca

Director, eCommerce Product
Four Seasons Hotels & Resorts

As Director, eCommerce Product, Chris oversees the teams driving Four Seasons digital strategy and platforms with the goal of building the best digital experiences for Four Seasons guests and partners. Prior to joining Four Seasons, Chris worked at Big Spaceship, where he led digital strategy and user experience teams for clients including Google, General Electric, Wrigley and Microsoft. Chris holds a BComm in Information Technology Management from Ryerson University and Master of Information Studies from University of Toronto.

Check out the incredible speaker line-up to see who will be joining Chris.

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Total eTail Experience: The Most Imperative Topics For Deep Dive Learning

Thursday, November 5th, 2015

09:45 Panel Discussion: Form Versus Function—Building An Effective Online Shopping Experience

As Canadian consumers continue to choose online shopping over brick and mortar, it is imperative for your brand to have a premiere eCommerce platform that delivers the latest functionality, while also being visually appealing. But how should you decipher where your budget and time goes—to IT or Marketing? How do you balance both? The experts on this panel debate forms versus function in which they:
• Create landing pages to grab your users’ attention and bring them into your brand’s lifestyle
• Track performance ability: ensuring page load speeds/site performance are fast to capture customers’ short attention span
• Provide a rich user experience with accurate search abilities to browse products: getting back to basics