Lauren Steinberg

Director, eCommerce Marketing
Loblaw Companies Limited

Check out the incredible speaker line-up to see who will be joining Lauren.

Download The Latest Agenda

Total eTail Experience: The Most Imperative Topics For Deep Dive Learning

Thursday, November 5th, 2015

17:00 Panel Discussion: Managing Mobile For High Impact Experiences

Your brand is in the hands of the consumer at all times via mobile, and you need to capitalize on this level of engagement. As mCommerce, is a necessity for your marketing mix, you need a solid mobile marketing strategy. Is an app better for you to entertain and educate the consumer versus a responsive-designed site? Do you need different apps to entertain and service different clientele? This panel of experts demonstrates their successes and challenges with mobile applications and the future of mCommerce:

• Native app versus a hybrid app: deciphering the best way to build high touch experiences to service the customer

• Analyzing the time and expense of building individual apps to serve segmented audiences

• Assessing Responsive Design: creating a consistent web and content experience across every platform while rolling your website content into a single code base

• Responsive Design debate: Is it worth the risk and time to eliminate the unique mobile experiences?

• Analyzing the real-time data your brand can ingest…and turning that data into instant messaging