James Connell

VP eCommerce
Roots Canada

As the Vice President, E-Commerce and Marketing, James is responsible for leading the marketing efforts at Roots with a focus on partnerships, loyalty, non-traditional and digital marketing. Additionally he is responsible for the company’s digital and integrated commerce programs. He joined Roots 10+ years ago and has functioned in a number of roles within the organization primarily focused in the areas of digital commerce, marketing and direct to consumer sales.

His role in marketing at Roots and his passion for integrating digital technologies into marketing programs have lead to Roots winning numerous awards and accolades including being nominated as a finalist for a Webby award in a category with brands like Google and Adobe. James has also spoken to audiences and industry journals worldwide on the topics of marketing, social media and online retail and recently co-authored a book published by Aspatore Books.

Check out the incredible speaker line-up to see who will be joining James.

Download The Latest Agenda

Total eTail Experience: The Most Imperative Topics For Deep Dive Learning

Thursday, November 5th, 2015

09:45 Panel Discussion: Form Versus Function—Building An Effective Online Shopping Experience

As Canadian consumers continue to choose online shopping over brick and mortar, it is imperative for your brand to have a premiere eCommerce platform that delivers the latest functionality, while also being visually appealing. But how should you decipher where your budget and time goes—to IT or Marketing? How do you balance both? The experts on this panel debate forms versus function in which they:
• Create landing pages to grab your users’ attention and bring them into your brand’s lifestyle
• Track performance ability: ensuring page load speeds/site performance are fast to capture customers’ short attention span
• Provide a rich user experience with accurate search abilities to browse products: getting back to basics