Charles Nicholls

SVP Product Strategy, Marketing Solutions
hyrbris, an SAP Company

Check out the incredible speaker line-up to see who will be joining Charles.

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Omni-Channel Strategies To Future-Proof Your Business

Tuesday, January 5th, 2016

11:40 Is eTail Marketing Broken?

With every click, visitors are telling us about their intentions, yet ecommerce teams often fail to listen to what individual visitors are telling them. This results in broadcast messages that consumers are increasingly frustrated with: One study recently showed that almost 70% of consumers are actively unsubscribing, turning off notifications and switching brands because irrelevant content.

Yet we already have the data that we need to make the customer experience so much more relevant. In this presentation we’ll show you how to capture this data and leverage it to drive more personal and relevant experiences for customers, and in doing so increase conversions dramatically.