Chiara Steffenini

eCommece Manager
EQ3

Chiara Steffenini joined EQ3 Furniture in May 2011 to head up the newly created e-commerce division. EQ3.com launched in April 2012 and under Chiara’s careful watch experienced a 95% sales growth within the first year of operations. As E-commerce Manager, Chiara oversees everything, from website content and development to digital marketing, SEO, SEM, order fulfillment and customer care. Prior to joining EQ3 Furniture, Chiara held various marketing and e-commerce positions in mid to large size businesses. Chiara’s passion for the online world is evident as she diligently works to bring EQ3.com to new markets and new heights by creating a more seamless omni-channel customer experience.

Check out the incredible speaker line-up to see who will be joining Chiara.

Download The Latest Agenda

Omni-Channel Strategies To Future-Proof Your Business

Tuesday, January 5th, 2016

10:00 Panel Discussion: Obtaining Executive Approval For Omni-Channel Strategies

Breaking into the omni-channel business does take a giant-leap for brands, and the decision comes from the top. Sometimes, the executives are the ones that need a little nudge for these strategies. The executives on this panel share their tactics as to what points you can deliver to make your C-suite believers by:
• Establishing the need with your CEO for business-wide benefits, de-silo’ing for sales success
• Conducting an internal assessment to build strategies and investments and articulating logistics costs
• Working with IT: getting the department to understand key initiatives for omni-channel success
• Building marketing objectives to relay omni-channel benefits to the customer

16:25 Interactive Roundtable Working Groups

These interactive sessions are your opportunity to ask personal Q & A from the presentations and network in a relaxed setting. We also have several new roundtable topics featured during time.

1. Using Digital To Drive In-Store Traffic
Drew Cashmore, Sr. Director, Digital & Shopper Marketing, Walmart Canada Corp

2. Maximizing Every Opportunity To Drive Conversions
Rob Deichert, Managing Director, North America, Criteo

3. Enhancing Customer Personalization - The Digitization of Canada's Leading Sporting Goods Retailer
Frederick Lecoq, SVP Marketing FGL Sports and Marks, Canadian Tire

4. Panel Discussion: Leveraging Social Content To Enhance Your SEO Best Practices
Adam Gizzie, Head of eCommerce, Giraffe & Friends
Glenn Burton, Director, eCommerce, Neatfreak Group Inc

5. Panel Discussion: More Than Likes—Using Social Media For Enterprise-Wide Initiatives
Ekaterina Dobrokhotova, Consumer Engagement Manager, L'Oréal
Di Gallo, Director, Social Media, Indigo
Kristen Johnson, Digital Marketing Manager, Vision 11 Apparel
Jeremy Stobo, eCommerce Manager, DAVIDsTEA

6. The Idea Garden: How To Cultivate Customer Feedback To Grow Innovation
Renee Racine-Kinnear, VP of Customer Experience – Digital, Indigo.ca

7. Panel Discussion: Tips To Obtain Consumers’ Data Information And Earning Their Trust
Indar Chanicka, Manager, eCommerce, Canada, The Body Shop
Neal Bouwmeester, Digital Marketing/Social Media Senior Manager, Nissan Canada Inc.
Kerrie Palmer, CRM Manager, Reitmans

8. Optimized Lead Acquisition: Enhance Your Lead Pipeline By Identifying Your Business Needs
Dave Nagy, VP, Marketing, Live Out There

9. Panel Discussion: Obtaining Executive Approval For Omni-Channel Strategies
Noah Goldberg, Director, eCommerce, Ardene
Craig Hudson, VP, Online Operations, Indigo
Chiara Steffenini, eCommece Manager, EQ3
Chance Nguyen , E-Commerce Manager, Ren's Pets Depot

10. How To Succeed As A Multi-Marketplace Online Retailer
Alaa Hassan, Vice President, iNetVideo.com

11. Automating Personalization With Trigger-Based Notifications
Richard Sejean, Director, eCommerce, Browns Shoes