Claire Bara

Vice President, Marketing
RONA

A graduate of a dual university degree in business administration and marketing from HEC Bordeaux, France and Humberside University, United Kingdom, Claire Bara left France after completing her studies in 1993 to settle in Montréal, Canada.

Since the beginning of her career, Claire occupied a number of positions in commercial operation and marketing with large Canadian companies such as Sobeys Inc, Molson Coors and Quebecor. Her expertise in retail goes beyond traditional or digital marketing, having worked in merchandising, category management, pricing management, training and change management.

Claire is recognized for undertaking profound changes in companies, most particularly digital shifts. As VP of marketing at Rona since 2013, she manages traditional and digital marketing, CRM programs and Business Intelligence.

Mother of an eight-year old daughter and a five-year old son, Claire has completed four marathons.

Check out the incredible speaker line-up to see who will be joining Claire.

Download The Latest Agenda

Omni-Channel Strategies To Future-Proof Your Business

Tuesday, January 5th, 2016

15:45 Executing An Omnichannel View Of Customers: Shifting From Traditional Retail Marketing To Digital Integration

The path to digital integration and multichannel marketing has yet to be implemented by many Canadian companies. The larger the company, the more complex and difficult it can be to plan for and implement the shift, which includes making changes to marketing, store operation processes, internal systems and, above all, the company’s culture.

Learn the steps necessary to ensure your company successfully makes that digital shift from RONA’s VP Marketing Claire Bara, whose company has recently embarked on the path to digital integration.
• Discover the step-by-step approach taken by RONA to make the shift, both internally and externally
• Find out how to mobilize the key players
• See the early results and impact digital integration is having on the company