Di Gallo

Director, Social Media
Indigo

Di Gallo is the Director of Social Media at Indigo Books & Music where she oversees the strategy, marketing, community, branded social channels and (visual) content for social media. Di is someone who has been in social media since when it was first coined ‘web 1.0.’ #DidIJustDateMyself. She is passionate about social media and new technology, and intrigued by the ever changing landscape and its impact on entertainment, fashion, retail, product discovery and how consumers shop. A self-confessed coffee addict who is okay with hashtags being part of everyday conversation. #TheHashtagFightsBack

Check out the incredible speaker line-up to see who will be joining Di.

Download The Latest Agenda

Omni-Channel Strategies To Future-Proof Your Business

Tuesday, January 5th, 2016

13:25 Panel Discussion: More Than Likes—Using Social Media For Enterprise-Wide Initiatives

Tags, Tweets, Posts, Selfies...how are these things actually helping your brand? Social is today’s word of mouth, and your brand needs to capitalize on organic influence. Smart marketers make the most of existing platforms. The dynamic new media world requires agile strategies and utilizing platforms’ unique infrastructure, growth hacks and SEO to create a humanized, authentic brand experience that can be spread across your enterprise. The executives on this panel discuss:

• Building cross-platform customer loyalty: tactics for initiating new customers, maintaining engagement & encouraging participation

• Global vs. local: how to have a cohesive global message by using local channels and tailored content

• A holistic approach to social strategy: utilizing social for sales, marketing, customer service, international efforts, HR, PR, events, etc.

• Think like a startup: using analytics to make smart decisions

16:25 Interactive Roundtable Working Groups

These interactive sessions are your opportunity to ask personal Q & A from the presentations and network in a relaxed setting. We also have several new roundtable topics featured during time.

1. Using Digital To Drive In-Store Traffic
Drew Cashmore, Sr. Director, Digital & Shopper Marketing, Walmart Canada Corp

2. Maximizing Every Opportunity To Drive Conversions
Rob Deichert, Managing Director, North America, Criteo

3. Enhancing Customer Personalization - The Digitization of Canada's Leading Sporting Goods Retailer
Frederick Lecoq, SVP Marketing FGL Sports and Marks, Canadian Tire

4. Panel Discussion: Leveraging Social Content To Enhance Your SEO Best Practices
Adam Gizzie, Head of eCommerce, Giraffe & Friends
Glenn Burton, Director, eCommerce, Neatfreak Group Inc

5. Panel Discussion: More Than Likes—Using Social Media For Enterprise-Wide Initiatives
Ekaterina Dobrokhotova, Consumer Engagement Manager, L'Oréal
Di Gallo, Director, Social Media, Indigo
Kristen Johnson, Digital Marketing Manager, Vision 11 Apparel
Jeremy Stobo, eCommerce Manager, DAVIDsTEA

6. The Idea Garden: How To Cultivate Customer Feedback To Grow Innovation
Renee Racine-Kinnear, VP of Customer Experience – Digital, Indigo.ca

7. Panel Discussion: Tips To Obtain Consumers’ Data Information And Earning Their Trust
Indar Chanicka, Manager, eCommerce, Canada, The Body Shop
Neal Bouwmeester, Digital Marketing/Social Media Senior Manager, Nissan Canada Inc.
Kerrie Palmer, CRM Manager, Reitmans

8. Optimized Lead Acquisition: Enhance Your Lead Pipeline By Identifying Your Business Needs
Dave Nagy, VP, Marketing, Live Out There

9. Panel Discussion: Obtaining Executive Approval For Omni-Channel Strategies
Noah Goldberg, Director, eCommerce, Ardene
Craig Hudson, VP, Online Operations, Indigo
Chiara Steffenini, eCommece Manager, EQ3
Chance Nguyen , E-Commerce Manager, Ren's Pets Depot

10. How To Succeed As A Multi-Marketplace Online Retailer
Alaa Hassan, Vice President, iNetVideo.com

11. Automating Personalization With Trigger-Based Notifications
Richard Sejean, Director, eCommerce, Browns Shoes