Frederick Lecoq

SVP Marketing
FGL Sports

Hailing from Paris, France, Frederick Lecoq leads the marketing team at Canada’s number one sporting goods retailer – FGL Sports, operating banners such as Sport Chek and Atmosphere. Frederick joined the Calgary based organization with over 12 years of strategic marketing experience, specializing in e-commerce and digital marketing, brand management, and retail strategy. Before coming to FGL Sports, Frederick held titles with several world-class organizations, including: Vice President for Global Marketing & Strategy at LG Electronics Corporation, Marketing Director at Microsoft, and Marketing Director at Nokia.

Throughout his career, Frederick has travelled the world, immersed in numerous multicultural marketing streams. He has established himself as a leader within the marketing community, offering high-level expertise in retail marketing and digital strategy, while showcasing proven results with industry-leading companies.

Check out the incredible speaker line-up to see who will be joining Frederick.

Download The Latest Agenda

Omni-Channel Strategies To Future-Proof Your Business

Tuesday, January 5th, 2016

09:40 Enhancing Customer Personalization - The Digitization of Canada's Leading Sporting Goods Retailer

The rise of eCommerce is forcing brick-and-mortar retailers to push the boundaries of in-store experiences and provide next-level customer service to drive foot traffic. The modern shopper's high expectations have spawned a new experiential retail environment that marries intelligent technologies and innovative brands to create an emotional in-store customer experience. FGL Sports' premier banner, Sport Chek the largest national retailer of sporting goods, footwear and apparel has begun breaking ground in the emerging world of digital retail. Learn how to develop innovative store experiences and create marketing programs that deliver incredible consumer response and business results. Discussion centers around:

• Delivery, experience and personalization. Creating value for the consumer through experiences (stores, brand, advertising and assortment).
• Increasing online traffic and online in-store sales revenue
• Testing the in-store sales impact of replacing print flyers with digital marketing

16:25 Interactive Roundtable Working Groups

These interactive sessions are your opportunity to ask personal Q & A from the presentations and network in a relaxed setting. We also have several new roundtable topics featured during time.

1. Using Digital To Drive In-Store Traffic
Drew Cashmore, Sr. Director, Digital & Shopper Marketing, Walmart Canada Corp

2. Maximizing Every Opportunity To Drive Conversions
Rob Deichert, Managing Director, North America, Criteo

3. Enhancing Customer Personalization - The Digitization of Canada's Leading Sporting Goods Retailer
Frederick Lecoq, SVP Marketing FGL Sports and Marks, Canadian Tire

4. Panel Discussion: Leveraging Social Content To Enhance Your SEO Best Practices
Adam Gizzie, Head of eCommerce, Giraffe & Friends
Glenn Burton, Director, eCommerce, Neatfreak Group Inc

5. Panel Discussion: More Than Likes—Using Social Media For Enterprise-Wide Initiatives
Ekaterina Dobrokhotova, Consumer Engagement Manager, L'Oréal
Di Gallo, Director, Social Media, Indigo
Kristen Johnson, Digital Marketing Manager, Vision 11 Apparel
Jeremy Stobo, eCommerce Manager, DAVIDsTEA

6. The Idea Garden: How To Cultivate Customer Feedback To Grow Innovation
Renee Racine-Kinnear, VP of Customer Experience – Digital, Indigo.ca

7. Panel Discussion: Tips To Obtain Consumers’ Data Information And Earning Their Trust
Indar Chanicka, Manager, eCommerce, Canada, The Body Shop
Neal Bouwmeester, Digital Marketing/Social Media Senior Manager, Nissan Canada Inc.
Kerrie Palmer, CRM Manager, Reitmans

8. Optimized Lead Acquisition: Enhance Your Lead Pipeline By Identifying Your Business Needs
Dave Nagy, VP, Marketing, Live Out There

9. Panel Discussion: Obtaining Executive Approval For Omni-Channel Strategies
Noah Goldberg, Director, eCommerce, Ardene
Craig Hudson, VP, Online Operations, Indigo
Chiara Steffenini, eCommece Manager, EQ3
Chance Nguyen , E-Commerce Manager, Ren's Pets Depot

10. How To Succeed As A Multi-Marketplace Online Retailer
Alaa Hassan, Vice President, iNetVideo.com

11. Automating Personalization With Trigger-Based Notifications
Richard Sejean, Director, eCommerce, Browns Shoes