Glenn Burton

Director, eCommerce
Neatfreak Group Inc.

Glenn has 26 year diverse experience in sporting goods, apparel, footwear, accessories and equipment, consumer goods & industrial and commercial products, legislative projects, environmental initiatives and branding for a wide range of global companies. Currently developing and implementing strategies for new E-Commerce channels of distribution in the USA, Canada and Internationally, new product launches, new product categories, 3PL distribution, SEO integration, event launches, domestic and direct import supply chains, private label brand strategies and online price modelling. Key initiatives tying in Omni-channel brand connectivity with the consumer through brand stories that can be told, shared and retold. Specialties: Adding Revenue and Margin, Creative solutions, Improve Branding and Identity, High Integrity and Trusted relationships, New business creation, Brand Development, Start-up projects, Global Perspective, Eco-driven projects, Impeccable market research and analysis, Reducing costs, On-time delivery of projects.

Check out the incredible speaker line-up to see who will be joining Glenn.

Download The Latest Agenda

Omni-Channel Strategies To Future-Proof Your Business

Tuesday, January 5th, 2016

11:10 Panel Discussion: Leveraging Social Content To Enhance Your SEO Best Practices

Content is king for marketers today. But content isn’t just for consumers’ entertainment—you need to establish enterprise-wide best practices as to what rules and links are essential to your brand’s SEO plan. The experts on this panel share their best practices in:
• Building fresh and relevant content for SEO optimization
• Curating your brand’s products to ensure your product is relevant in the targeted consumers’ search
• Creating legitimate, valuable content for search engines to rank with essential, relevant keywords
• Incorporating keywords in social and brand content to make your webpage rank higher than your competitors

16:25 Interactive Roundtable Working Groups

These interactive sessions are your opportunity to ask personal Q & A from the presentations and network in a relaxed setting. We also have several new roundtable topics featured during time.

1. Using Digital To Drive In-Store Traffic
Drew Cashmore, Sr. Director, Digital & Shopper Marketing, Walmart Canada Corp

2. Maximizing Every Opportunity To Drive Conversions
Rob Deichert, Managing Director, North America, Criteo

3. Enhancing Customer Personalization - The Digitization of Canada's Leading Sporting Goods Retailer
Frederick Lecoq, SVP Marketing FGL Sports and Marks, Canadian Tire

4. Panel Discussion: Leveraging Social Content To Enhance Your SEO Best Practices
Adam Gizzie, Head of eCommerce, Giraffe & Friends
Glenn Burton, Director, eCommerce, Neatfreak Group Inc

5. Panel Discussion: More Than Likes—Using Social Media For Enterprise-Wide Initiatives
Ekaterina Dobrokhotova, Consumer Engagement Manager, L'Oréal
Di Gallo, Director, Social Media, Indigo
Kristen Johnson, Digital Marketing Manager, Vision 11 Apparel
Jeremy Stobo, eCommerce Manager, DAVIDsTEA

6. The Idea Garden: How To Cultivate Customer Feedback To Grow Innovation
Renee Racine-Kinnear, VP of Customer Experience – Digital, Indigo.ca

7. Panel Discussion: Tips To Obtain Consumers’ Data Information And Earning Their Trust
Indar Chanicka, Manager, eCommerce, Canada, The Body Shop
Neal Bouwmeester, Digital Marketing/Social Media Senior Manager, Nissan Canada Inc.
Kerrie Palmer, CRM Manager, Reitmans

8. Optimized Lead Acquisition: Enhance Your Lead Pipeline By Identifying Your Business Needs
Dave Nagy, VP, Marketing, Live Out There

9. Panel Discussion: Obtaining Executive Approval For Omni-Channel Strategies
Noah Goldberg, Director, eCommerce, Ardene
Craig Hudson, VP, Online Operations, Indigo
Chiara Steffenini, eCommece Manager, EQ3
Chance Nguyen , E-Commerce Manager, Ren's Pets Depot

10. How To Succeed As A Multi-Marketplace Online Retailer
Alaa Hassan, Vice President, iNetVideo.com

11. Automating Personalization With Trigger-Based Notifications
Richard Sejean, Director, eCommerce, Browns Shoes