Jessica Armstrong

Digital-eCommerce Team Lead
Unilever

Jessica Armstrong is a seasoned CPG executive specializing in the digital and ecommerce space. As Head of Digital-eCommerce for Unilever Canada, her role spans from digital marketing, catalogue, & capability building, to customer development, to new revenue streams. Working with 2 of the largest CPG companies, previously heading up eCommerce for Kimberly-Clark Canada, she has unlocked new distribution via Amazon & Well.ca, embedded a true omni-channel approach with all Brick & Mortar teams, and developed a holistic digital-eCommerce SEO strategy. At the core of this, Jessica has focused predominantly on enhancing content and building fundamental digital capabilities, including a hub to house, update, and syndicate this rich content to deliver on the increasing demands of her retailer partners & the digital shopper. Jessica sits on the GS1 Ecommerce Steering Committee and is a member of the speaker faculty for the Food & Consumer Products of Canada (FCPC) & IRCE Chicago.

Check out the incredible speaker line-up to see who will be joining Jessica.

Download The Latest Agenda

Omni-Channel Strategies To Future-Proof Your Business

Tuesday, January 5th, 2016

11:10 Panel Discussion: Leveraging Social Content To Enhance Your SEO Best Practices

Content is king for marketers today. But content isn’t just for consumers’ entertainment—you need to establish enterprise-wide best practices as to what rules and links are essential to your brand’s SEO plan. The experts on this panel share their best practices in:
• Building fresh and relevant content for SEO optimization
• Curating your brand’s products to ensure your product is relevant in the targeted consumers’ search
• Creating legitimate, valuable content for search engines to rank with essential, relevant keywords
• Incorporating keywords in social and brand content to make your webpage rank higher than your competitors