Neal Bouwmeester

Digital Marketing/Social Media Senior Manager
Nissan Canada Inc.

Neal Bouwmeester is the Senior Manager, Digital Marketing and Social Media for Nissan Canada Inc. With over 15 years of digital and CRM automotive experience spanning 4 different manufacturers, Neal has been at the ‘bleeding edge’ of deploying cross-channel digital strategies and technologies to improve purchase consideration and the automobile ownership experience. From selling the first car online from a manufacturer (Fiat500) through to the online launch of Canada’s first all-electric, zero emission car – the Nissan LEAF; Neal has always taken the opportunity to evangelize and encourage digital marketing as an important and necessary lever in the consumer purchase cycle.

Check out the incredible speaker line-up to see who will be joining Neal.

Download The Latest Agenda

Omni-Channel Strategies To Future-Proof Your Business

Tuesday, January 5th, 2016

14:15 Panel Discussion: Tips To Obtain Consumers’ Data Information And Earning Their Trust

Direct marketing undoubtedly remains a leading marketing tool. Though brands continue to see success with direct marketing, and consumers enjoy brands’ fresh content….but conversely, consumers are trying to keep private, especially with CASL. The executives on this panel discuss direct marketing data tactics to entice online shopping by knowing the consumers’ favorite products and frequent purchases by:
• Outlining transparent uses of data upon in-store and online purchases
• Connecting with consumers who granted implied consent through CASL through transition period July 2017
• Creating benefits, incentives, and positive experiences to get consumers to share data
• Training employees in-store to collect data and sending an immediate reward for their loyalty

16:25 Interactive Roundtable Working Groups

These interactive sessions are your opportunity to ask personal Q & A from the presentations and network in a relaxed setting. We also have several new roundtable topics featured during time.

1. Using Digital To Drive In-Store Traffic
Drew Cashmore, Sr. Director, Digital & Shopper Marketing, Walmart Canada Corp

2. Maximizing Every Opportunity To Drive Conversions
Rob Deichert, Managing Director, North America, Criteo

3. Enhancing Customer Personalization - The Digitization of Canada's Leading Sporting Goods Retailer
Frederick Lecoq, SVP Marketing FGL Sports and Marks, Canadian Tire

4. Panel Discussion: Leveraging Social Content To Enhance Your SEO Best Practices
Adam Gizzie, Head of eCommerce, Giraffe & Friends
Glenn Burton, Director, eCommerce, Neatfreak Group Inc

5. Panel Discussion: More Than Likes—Using Social Media For Enterprise-Wide Initiatives
Ekaterina Dobrokhotova, Consumer Engagement Manager, L'Oréal
Di Gallo, Director, Social Media, Indigo
Kristen Johnson, Digital Marketing Manager, Vision 11 Apparel
Jeremy Stobo, eCommerce Manager, DAVIDsTEA

6. The Idea Garden: How To Cultivate Customer Feedback To Grow Innovation
Renee Racine-Kinnear, VP of Customer Experience – Digital, Indigo.ca

7. Panel Discussion: Tips To Obtain Consumers’ Data Information And Earning Their Trust
Indar Chanicka, Manager, eCommerce, Canada, The Body Shop
Neal Bouwmeester, Digital Marketing/Social Media Senior Manager, Nissan Canada Inc.
Kerrie Palmer, CRM Manager, Reitmans

8. Optimized Lead Acquisition: Enhance Your Lead Pipeline By Identifying Your Business Needs
Dave Nagy, VP, Marketing, Live Out There

9. Panel Discussion: Obtaining Executive Approval For Omni-Channel Strategies
Noah Goldberg, Director, eCommerce, Ardene
Craig Hudson, VP, Online Operations, Indigo
Chiara Steffenini, eCommece Manager, EQ3
Chance Nguyen , E-Commerce Manager, Ren's Pets Depot

10. How To Succeed As A Multi-Marketplace Online Retailer
Alaa Hassan, Vice President, iNetVideo.com

11. Automating Personalization With Trigger-Based Notifications
Richard Sejean, Director, eCommerce, Browns Shoes