Rob Deichert

Managing Director, North America
Criteo

Rob has over thirteen years in the digital advertising space at companies across the ecosystem. He has held senior operating roles at Advertising.com, AOL (Platform-A), Weather Channel, LivePerson, was most recently Global GM of Tribal Fusion as well as SVP of Business Operations. His data driven roots were planted at Mars & Co, a boutique strategy consulting firm. Rob holds a bachelor's degree from the John Hopkins University and an MBA from University of Maryland - Robert H. Smith School of Business.

Check out the incredible speaker line-up to see who will be joining Rob.

Download The Latest Agenda

Omni-Channel Strategies To Future-Proof Your Business

Tuesday, January 5th, 2016

09:20 Maximizing Every Opportunity To Drive Conversions

As the consumer’s path to purchase becomes increasingly complex and fragmented, the ability to efficiently scale conversions can become a key competitive advantage for ecommerce marketers of all sizes. But capitalizing on this opportunity requires the ability to reach customers at the right time, with precisely the right message, on any device. In this session we’ll present insights, tips and case studies to help you extend your performance marketing strategy across devices and through the funnel in order to boost sales and improve ROI.

16:25 Interactive Roundtable Working Groups

These interactive sessions are your opportunity to ask personal Q & A from the presentations and network in a relaxed setting. We also have several new roundtable topics featured during time.

1. Using Digital To Drive In-Store Traffic
Drew Cashmore, Sr. Director, Digital & Shopper Marketing, Walmart Canada Corp

2. Maximizing Every Opportunity To Drive Conversions
Rob Deichert, Managing Director, North America, Criteo

3. Enhancing Customer Personalization - The Digitization of Canada's Leading Sporting Goods Retailer
Frederick Lecoq, SVP Marketing FGL Sports and Marks, Canadian Tire

4. Panel Discussion: Leveraging Social Content To Enhance Your SEO Best Practices
Adam Gizzie, Head of eCommerce, Giraffe & Friends
Glenn Burton, Director, eCommerce, Neatfreak Group Inc

5. Panel Discussion: More Than Likes—Using Social Media For Enterprise-Wide Initiatives
Ekaterina Dobrokhotova, Consumer Engagement Manager, L'Oréal
Di Gallo, Director, Social Media, Indigo
Kristen Johnson, Digital Marketing Manager, Vision 11 Apparel
Jeremy Stobo, eCommerce Manager, DAVIDsTEA

6. The Idea Garden: How To Cultivate Customer Feedback To Grow Innovation
Renee Racine-Kinnear, VP of Customer Experience – Digital, Indigo.ca

7. Panel Discussion: Tips To Obtain Consumers’ Data Information And Earning Their Trust
Indar Chanicka, Manager, eCommerce, Canada, The Body Shop
Neal Bouwmeester, Digital Marketing/Social Media Senior Manager, Nissan Canada Inc.
Kerrie Palmer, CRM Manager, Reitmans

8. Optimized Lead Acquisition: Enhance Your Lead Pipeline By Identifying Your Business Needs
Dave Nagy, VP, Marketing, Live Out There

9. Panel Discussion: Obtaining Executive Approval For Omni-Channel Strategies
Noah Goldberg, Director, eCommerce, Ardene
Craig Hudson, VP, Online Operations, Indigo
Chiara Steffenini, eCommece Manager, EQ3
Chance Nguyen , E-Commerce Manager, Ren's Pets Depot

10. How To Succeed As A Multi-Marketplace Online Retailer
Alaa Hassan, Vice President, iNetVideo.com

11. Automating Personalization With Trigger-Based Notifications
Richard Sejean, Director, eCommerce, Browns Shoes