Shem Szot

eCommerce Biz Development & Digital Marketing Manager
Hewlett Packard

After graduation Shem started his career as a partner in a successful email marketing startup serving global customers and the banking industry. Having operationalized the technology Shem took an opportunity to lead HP Canada’s web team. After about 4 years in the position Shem moved on to a project management role, rolling out various projects including the Canadian eCommerce store and retrofitting the existing Order/Supply platforms to support the direct business. Shem then went on to spend the next 4 years leading the Canada/LA eBusiness team spanning 5 countries and growing the business to support more then100M/year of revenue. Most recently Shem went back to consumer ecommerce to lead the HP Canada business development and digital marketing efforts for the store.

Shem holds a double honors Bachelor of Science degree in Physics and Computer Science obtained from York University in 1998. He has also been involved as a member of the industrial advisory committee in the Humber College e-Business baccalaureate program. In addition he is a guest speaker at various universities including Ryerson and University of Guelph, discussing topics such as Electronic Commerce Tools and Entrepreneurship in Canada.

Check out the incredible speaker line-up to see who will be joining Shem.

Download The Latest Agenda

Fulfillment Focus Day

Friday, February 5th, 2016

09:35 Panel Discussion: Key Metrics For Omni-Channel Success

Developing best practices for omni-channel success that are based on consumer end-to-end behavior are essential for successful customer acquisition, cultivation and retention. By creating a well-measured strategy with these KPIs, you will set your company on the path to success:
• Timing: how long it takes to get to the consumer when an order hits the system
• Costs: weekly and monthly—how the big picture and nuggets of information build your budget
• Sales and marketing promotions: did they increase order value? Knowing how to target the right message to the right consumer
• Inventory: monitoring thresholds and cost to deliver on most popular items

14:55 Interactive Roundtable Working Groups

These interactive sessions are your opportunity to ask personal Q & A from the presentations and network in a relaxed setting.

1. Leveraging Vendor Data To Deliver Optimal Customer Experience

Pierre-François Tellier, IT Director, Altitude-sports.com

2. Building A Seamless Supply Chain: Navigating Shipping From Store
Marc Schwartz, eCommerce and Digital Marketing Lead, Boathouse/Stance Stores

3. Full Speed Ahead: Preparing Your Business For High-Volume Order Fulfillment
Philippe Chevalier, Head of Logistics, Frank & Oak

4. Holiday Prep: When Do You Start Preparing And When Is It Too Late?
Dave Mack, Former VP, eCommerce, The Source

5. Lower Cost And Higher Fulfillment: Delivering Via Ship-From-Store Capabilities
Krista Collinson, VP, Logistics and e-Commerce, Toys R Us

6. Panel Discussion: Key Metrics For Omni-Channel Success
Trevor Newell, President and Founder, Shop.ca
Shem Szot, eCommerce Biz Development & Digital Marketing Manager, Hewlett Packard

Philippe Chevalier, Head of Logistics, Frank & Oak

7. Panel Discussion: Integrating In-Store Technology To Facilitate Fulfillment
Ben Burmaster, President & Founder, Snuggle Bugz
Lauren Teslia, Director of Omni-Channel Commerce, Roots
Jim Reynolds, Director, eCommerce Product Management, Indigo

8. C-Level Panel Discussion: Creative Shipping Incentives For Your Consumers
Nancy Sahota, COO, The Peacock Parade

Jennifer Ger, Co-Owner, Foxy Originals
David Michaels, President, Michaels.ca